MK101 - Developing a Marketing Plan4 hours
We’ve all heard the saying that if you don’t know where you’re going, you’re probably not going to get there. As a part of your Business Plan, the Mark eting Plan helps map the way to success. Participants will learn the essential components (the four P’s) of a Marketing Plan and how to make it a living document.
MK102 - Advertising New Construction4 hours
Selling new construction is different from selling existing houses, and so, the way we advertise them is different. In this course we will take a detailed look at advertising strategies for new construction. We will explore some advertising in the market and look at what works, what doesn’t, and why. Designations: AB, AA, AR, ARS
MK103 - The Marketing Essentials for Green Builders8 hours
How are your sales? How effective are you in getting the uniqure word out about what you do? This workshop is designed specifically for you with strategies, ideas and insights in what you can do to get your unique message most effectively out to your market. Overcoming objections will also be taught. Come with an open mind and watch your prospect list grow along with sales.
MK104 - Marketing- Creating an Outstanding Company in a Traditional Industry 2 hours
Have you ever thought, “Wow, that was a great idea, why didn’t I think of that?” Well, we are going to discuss some unique ideas on how to market you and your business. We are going to look at out-of-the-box ideas that may actually be right in front of us. We want to focus on being the outstanding company in an otherwise ordinary industry.
MK201 - Making the Sale4 hours
Salesmanship has changed dramatically over the past decade. The old sales "tricks" don't work anymore. Today's buyers are more informed and better educated thatn ever before. This seminar will explore issues important to today's homebuyers and give the participants solid ground for making the sale.
MK202 - Internet Marketing for the Building Professional4 hours
Do you have a great Web site but not one can find it? Does your Web site does not portray the quality of company that you are? Confused about Internet Search Engines? Is Search Engine marketing for you? Learn how to leverage the power of the Internet marketing in this informative seminar!
MK203 - Don’t Sale Yourself Short 2 hours
Yes, I can build or remodel a house (so say my clients), but I just don’t seem to have enough work. Yet that other builder down the street seems to have plenty. Want more or better work? This class may be the answer. Focus will be strictly on the tools, knowledge, and skills to help you sell your building business. No gimmicks and not another marketing class. This class focuses totally on making the sale.
MK204 - Achieving Higher Appraised Value for your Better Building Practices2 hours
Many NC Builders build above code but often do not see a return on their investment. This class shares methods for achieving increased appraised value for high performance homes and highlights best practices in communicating with our real estate partners.
MK301 - Green Marketing: Myths, Lessons Learned and the Future4 hours
During this session we will review the changes that have taken place in green marketing over the years and discuss where that leaves us today. Several years ago, few builders offered green options, the market was led by pioneers and systems were engineered by the builder. Green consumers were primarily early adopters and the masses needed a lot of educating -- It was at best a niche market. How can you capitalize on this opportunity? This presentation will cover the complexities of the green consumer and how to best communicate green home attributes. We will review lessons learned by those builders who led the way in green marketing and showcase examples of successful campaigns and marketing tactics.