MK101 - Developing a Marketing Plan4 hours
Successful business owners understand the importance of a business plan, however many fall short of marketing their business properly. In this course, students will learn the components of, and begin writing, their own marketing plan. We will also identify all the relevant areas to invest your resources, establish an annual marketing budget, and ultimately increase your sales!
MK104 - Marketing: Creating an Outstanding Company in a Traditional Industry2 hours
Have you ever thought, “Wow, that was a great idea, why didn’t I think of that?” Well, we are going to discuss some unique ideas on how to market you and your business. We are going to look at out-of-the-box ideas that may actually be right in front of us. We want to focus on being the outstanding company in an otherwise ordinary industry.
MK105 - Digital Marketing4 hours
In today's world being relevant means being digitally savvy. Our customers expect for us to have an easy to find 24/7 presence on line. The content we provide must be rich, relevant and engaging to our buyers and our clients. Companies that understand how to be found and how curate a top notch buyer experience are and will continue to gain market share.
MK106 - Effective Marketing Strategies for New Construction2 hours
MK202 - Internet Marketing for the Building Professional4 hours
Do you have a great Web site but not one can find it? Does your Web site does not portray the quality of company that you are? Confused about Internet Search Engines? Is Search Engine marketing for you? Learn how to leverage the power of the Internet marketing in this informative seminar!
MK203 - Don’t Sell Yourself Short2 hours
Yes, I can build or remodel a house (so say my clients), but I just don’t seem to have enough work. Yet that other builder down the street seems to have plenty. Want more or better work? This class may be the answer. Focus will be strictly on the tools, knowledge, and skills to help you sell your building business. No gimmicks and not another marketing class. This class focuses totally on making the sale.
MK204 - Achieving Higher Appraised Value for your Better Building Practices2 hours
Many NC Builders build above code but often do not see a return on their investment. This class shares methods for achieving increased appraised value for high performance homes and highlights best practices in communicating with our real estate partners.
MK205 - The 3 Secrets to a WOW Website that Grows your Business2 hours
A website presence is necessary for all businesses in the modern age. However, building a useful, beautiful website that converts visitors into customers can be difficult. In this course, students will learn the seven secrets to building and maintaining an effective website. Learn how to measure the success of the website after launch and how to monitor site performance on an on-going basis. Learn what questions to ask your website designer and what to expect for your investment. Benchmark your website analytics against other businesses in the industry.
MK206 - Everything I Need to Know About Sales on a 5X7 Index Card2 hours
This is an opportunity to discuss and explain the basics of a sales process. Sometimes simplicity is key. We can get too bogged down in all the details. A nice summary is a good place to start. Then, as the student recognizes one item may be a weak point, they can dig into that specific item to become proficient at that item.
MK301 - Green Marketing: Myths, Lessons Learned and the Future4 hours
During this session we will review the changes that have taken place in green marketing over the years and discuss where that leaves us today. Several years ago, few builders offered green options, the market was led by pioneers and systems were engineered by the builder. Green consumers were primarily early adopters and the masses needed a lot of educating -- It was at best a niche market. How can you capitalize on this opportunity? This presentation will cover the complexities of the green consumer and how to best communicate green home attributes. We will review lessons learned by those builders who led the way in green marketing and showcase examples of successful campaigns and marketing tactics.