Sales & Marketing

MK101 - Developing a Marketing Plan

Successful business owners understand the importance of a business plan, however many fall short of marketing their business properly. In this course, students will learn the components of, and begin writing, their own marketing plan. We will also identify all the relevant areas to invest your resources, establish an annual marketing budget, and ultimately increase your sales!

MK104 - Marketing: Creating an Outstanding Company in a Traditional Industry

Have you ever thought, “Wow, that was a great idea, why didn’t I think of that?” Well, we are going to discuss some unique ideas on how to market you and your business. We are going to look at out-of-the-box ideas that may actually be right in front of us. We want to focus on being the outstanding company in an otherwise ordinary industry.

MK105 - Digital Marketing

In today's world being relevant means being digitally savvy. Our customers expect for us to have an easy to find 24/7 presence on line. The content we provide must be rich, relevant and engaging to our buyers and our clients. Companies that understand how to be found and how curate a top notch buyer experience are and will continue to gain market share.

MK106 - Effective Marketing Strategies for New Construction

MK107 - Generational Identity

Most people think that generations progress in a linear manner, but this course gives evidence that generations move in cycles in a pattern that stretches back to America’s founding. By understanding history, we can be prepared as it unfolds in front of us. This course gives attendees the tools to connect, market, and sell to each generation in a way that uses their generational identity to streamline sales success.

MK108 - Personality Selling

Not everyone’s personality is the same. A technique or strategy that works for one personality type may offend another. Sales success rests on utilizing a personality segmentation system(s) that insure you understand how your prospect wants to be treated.

MK203 - Don’t Sell Yourself Short

Yes, I can build or remodel a house (so say my clients), but I just don’t seem to have enough work. Yet that other builder down the street seems to have plenty. Want more or better work? This class may be the answer. Focus will be strictly on the tools, knowledge, and skills to help you sell your building business. No gimmicks and not another marketing class. This class focuses totally on making the sale.

MK206 - Everything I Need to Know About Sales on a 5X7 Index Card

This is an opportunity to discuss and explain the basics of a sales process. Sometimes simplicity is key. We can get too bogged down in all the details. A nice summary is a good place to start. Then, as the student recognizes one item may be a weak point, they can dig into that specific item to become proficient at that item.

MK207 - Gold Medal Sales

Sales don’t just happen, there is a process. Understanding this process using a fresh intuitive visual that modernizes the old critical path will enable attendees to experience excellence in selling to every prospect and will result in Gold Medal Sales.

MK208 - Marketing Research: Demographics and Economics

Identifying a target market is the first step in running a successful contracting business. This program supplies nuts and bolts explanations underlying housing demand. Builders of all sizes can succeed by analyzing supply and demand factors. The purpose of this course is to help builders identify opportunities for success using the equation Demand–Supply=Opportunity. Examples of actual resource documents are included.

Join Contractors Across NC

By attending NCBI classes you will not only gain valuable information to further your business, but you will also have the opportunity to meet and network with other industry professionals experiencing the same challenges in today’s marketplace.